NRDC Renewable Energy Animations
Animation | Ad Campaign
This series of short animated advertisements encourages people to help the planet. By donating money to the NRDC, people will contribute to establishing different sources of renewable energy all around the world. Playing off the idea of children’s games, this campaign tries to say that not only is renewable energy an idea that even a child would know is right, but it is also the answer that our children need to continue thriving on this green planet.
Art Direction: Paul Sheriff